The Power of Scent in Business
Learn How We Help Our Clients Increase Profits, Influence Customers Buying Decisions, and Reinforce Brand Identity
The average person is exposed to anywhere from 4,000-10,000 advertisements per day. People simply cannot absorb that much stimulation, and the auditory and visual bombardment causes consumers to become desensitized to certain types of advertising.
The importance of scenting is catching on as business owners are tapping into the emotional response scents have on people, and profiting from the power scents have on influencing consumers buying decisions.
Combining both academic and market research, Zent teaches businesses across an array of industries how to capitalize from scent marketing and branding strategies.